Brand phylosophy
These figures reflect today’s Rinascimento – the most impressive in the world of fast fashion.
Rinascimento is a completely Italian phenomenon, the result of intelligence, effort and international know-how in the fashion business.
It is a brand dedicated to those with a passion for beautiful things that are made carefully and with a loving hand – one more opportunity for those who believe in the quality of italian-made goods.
“If you nurture your dream and believe in it, you can make it come true.”
It all began to a rock ‘n’ roll beat, during the legendary 1960s, when everything seemed possible.
And there were plently of dreams available for those with the will to make them come true.
The Riviera witnessed the first invasion of German and British tourists, with their desire to live life and have fun, but also with their energy, hopes for change and entrepreneurial spirit.
For Vittorio Tadei, founder of Teddy SpA, it was a date with destiny: he abandoned his job as an accountant and went to Riccione, to work in his sister’s clothing store.
Before the international giants existed, Rinascimento was already a trend setter in Italian fast fashion in Italy and around the world.
Fast fashion is a revolutionary marketing concept, drastically reducing garment production and distribution times to ensure a constant supply and variety of pure fashion.
This production and distribution system involves an extremely tight time frame, with constant updates in real time of the garments available, changing them to meet changing demands.
A flexibile, timely tool for responding to market changes.
Fast fashion made in Rinascimento
True fast fashion means grasping, interpreting and expressing fashion the final customer’s wishes.
True fast fashion is Italian.
True Italian fast fashion is Rinascimento.
True fast fashion is the ability to understand trends and immediately interpret and express them, making them accessibile to the widest possible customer base.
Several times in a single season.
Experience, insight and real team work ensure that good chioces are made, minimize garment design and productions times and ensure a superior quality/price ratio.
Fast delivery ensures constant variety.
Day after day Rinascimento provides a fast and appealing mix of fashion research; fabric sample supply; garment selection, cut and manufacture, meticulous finishing touches, expert clearing and pressing, and professional sales and shipping.
For us, Made in Italy isn’t something we say, it’s something we do…
We develop new Italian-made products; that is, products conceived and manufactured in Italy, with our special taste, sensitivity and skill.
Is’s an Italian response to the International crisis – to show that with the right ideas and good organization you can always be competitive.
Women? We have always liked real!
The Rinascimento woman is always aware of her feminility.
She knows how to be glamorous without living up her curves. She wants her clothes to feel like a secondskin.
That is today’s woman: dynamic, bright, often tough, happy to be the centre of attention.
Se wants clothes that express her personality but are easy to wear. Clothes that may be simple but with details that are never boring.
We have you in mind when we choose fabrics and colours. We pay attention to detailsure cloche are wearable.
You are the woman we love.
